Penguin Like a Woman

Penguin marked International Women’s Day with a campaign to celebrate women in literature. Working with their in-house creative manager, Zainab Juma, we developed the look and feel for the campaign and a pop-up bookshop in East London.

Postcards, posters, signage, and interior features for the bookshop use hand-written lettering and unique, one-off patterns. The result is a bold and colourful identity to celebrate strength and confidence.

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